Lily crafts and manages multi-platform social media experiences at Natasha Denona, combining strategy, aesthetics and audience engagement. She has orchestrated campaigns across Instagram, TikTok, Pinterest, YouTube and PPC advertising, producing content that resonates globally, drives measurable results, reinforces brand integrity and demonstrates her ability to scale content and elevate brand presence.
Highlights include videos reaching 24M views, accounts achieving up to 16M monthly views and daily engagement with communities of millions of active followers.
With a proven track record of driving audience growth, engagement, and brand visibility across social media. At Natasha Denona, she transformed the secondary brand account @natashadenonabeauty, increasing impressions nearly 20×, engagements 6× and video views 24×, while growing the audience by 68K followers.
At Secret Tel Aviv, she grew the Instagram account from 19K to 85K followers, a 347% increase.
Her work blends creative direction, performance insight and storytelling, while ensuring brand accuracy through educational and informative content that positions the brand ahead of competitors and strengthens its unique voice.
SOCIAL MEDIA
MY WORK
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CONTENT WRITING
Lily develops compelling content that balances storytelling, education and brand integrity. At Natasha Denona, she writes captions, scripts and campaign copy across all social platforms, ensuring messaging is cohesive, engaging and aligned with the brand’s unique voice. Her work translates complex product narratives into content that informs, inspires and differentiates the brand from competitors.
Previously, at Secret Tel Aviv, she authored blog posts and curated city guides, covering restaurants, attractions, and holidays — including the Tel Aviv Wine Bar Guide, a showcase of her creative and strategic storytelling. She also managed and produced daily WhatsApp content reaching 2,000 subscribers, daily Instagram stories viewed by 30,000 people and weekly newsletters delivered to an audience of 45,000 — demonstrating her ability to craft engaging content at scale.
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INTERIOR DESIGN
Lily worked closely with a Principal Interior Designer on luxury residential interiors, gaining hands-on experience in spatial organization, innovative material selection and client-focused design. This experience honed her eye for detail, composition and beauty — skills she now brings to her content and social media work, allowing her to craft visuals and narratives that are both aesthetically striking and strategically differentiated.